2025 SaaS Growth Benchmarks

Benchmark growth-stage SaaS metrics across CAC, retention, team structure, and operational efficiency to drive smarter scaling decisions.

Overview

Overview

This report examines growth-stage SaaS companies across key performance areas: customer acquisition, retention, team structure, and operational efficiency. By analysing trends from 2024 to 2025, it identifies patterns that correlate with sustainable growth. Companies optimising their metrics by stage achieved 31% higher valuation multiples than those applying uniform strategies.

What You'll Learn

  • How CAC, retention, and team design evolve by funding stage
  • The relationship between operational efficiency and valuation
  • Benchmarks for scalable systems across growth phases

Use This If You're

  • Preparing for a Series A or B raise
  • Re-evaluating growth efficiency or GTM strategy
  • Comparing your performance to industry leaders

Related Scaling Reports

Sales Efficiency Benchmarks
Gain insight into quota attainment, ramp time, and sales productivity benchmarks to optimise revenue performance at every stage.
icon
Customer Acquisition Cost Trends
Understand CAC trends by channel, vertical, and maturity level—plus how GTM structure and attribution impact acquisition efficiency.
icon
Talent Scaling
Benchmark hiring timelines, comp models, and retention strategies that align with your growth stage and improve revenue per employee.
icon