Feedback into Features

Establish a continuous loop between customer insight and product innovation.

Overview

This guide outlines a practical system for capturing, prioritising, and integrating customer feedback into your product development process. Drawing from patterns across high-growth companies, it helps you build feedback loops that fuel continuous innovation. Learn how to build structured mechanisms for collecting input, evaluating impact, and closing the loop with customers—so your roadmap reflects what really matters.
What You'll Learn:
  • How to structure feedback channels that scale
  • Systems for prioritising feedback with business impact
  • Ways to close the loop and build trust with customers